Can't get enough of this sexy musical siren on the Urban Desi show...well, now you can SEE her gorgeous face all over the promotions for Jay-Z's 'Rocawear' women's clothing line! Ciara is following in the foot steps of previous promo girls, the infamous Naomi Campbell and the new 90210 resident, 'Posh' Beckham. Ciara will begin appearing in the ads this fall, starting with the "I Will Not Lose" campaign...it features video testimonials from those who have overcome various hardships. Well deserved Ciara...we're sure you'll 'Rock' anything that you do!!! In addition to model…she’s just announced to Desi Hits! that she’s directing her first music video! She's participating in Glamour magazine's Reel Music Project, which supports emerging female recording artists. Fans can log on to Glamalert.com and listen to music by singers Tiffany Evans, Paula Campbell and Samantha Jade and then vote on their favorite. Ciara will direct the debut video of the singer with the MOST votes. "This is my chance to direct my first video, and it's such a cool opportunity," Ciara says of the project. "It's all about embracing the women in this industry." She also sees it as a chance to be a mentor and set an example for young girls.