Ciroc vodka is launching an advertising campaign this week aimed at promoting its 'sophisticated celebration' theme, starring Sean 'Diddy' Combs and the classic Frank Sinatra tune, 'Come Fly With Me'.  Titled 'The Art of Sophistication', the black and white 15 and 30 second spots are actually shot in one of Sinatra's former California homes.  In the ad, Diddy plays a Rat Pack-esque socialite hosting a party with friends.  Diddy consideres the campaign very special and memorable, saying, 'Frank Sinatra is one of my heroes.  It was truly an honor to have had the opportunity to use Sinatra's work and home for this campaign'.