When you first meet rapper Deep, looking at him you might be shocked to find out he is 100% Punjabi and grew up influenced by Malkit Singh and Sukhshinder Shinda. Based out of Houston, Texas rapper Deep’s album “In Trunks Now” drops on the DesiHits! iTunes store today and features some of the hottest names in hip hop. The first single, “Lac’N on Dueces,” features hip hop legend Too Short who is Deep’s biggest rap influence. With a mix of dirty South and Urban Desi genres, his songs are true to who he is and the streets he comes from. A perfect example of Deep’s mixing of the genres is, “Punjabi Mundea,” where he collaborates with bhangra singer Kamla Punjabi creating a hot new dirty Urban Desi sound that will take both hip hop and Urban Desi music to the next level. Other album highlights are “Take It to the Yard,” featuring David Banner, Deep’s label mate Lenny Lenn and MC Qua a local promoter out in Houston and “Ooohh,” which features Papa Rue of Cash Money fame. These singles add to the list of heavy hitters featured on the album, which gives you all the more reason to cop it from the DesiHits! iTunes store. Deep’s influence for the album came from the street hustle. In fact, “In Trunks Now” can be taken literally, as Deep along with his management actually wrapped a truck with graphics from the album and rolled from city to city in the south selling CDs out of the trunk. By hitting such markets as, Dallas, Austin, Oklahoma City, San Antonio, Little Rock, Arkansas and Cleveland, Ohio, with 50,000 mix tapes on hand, Deep and his crew proved they’re more in the streets guys rather than industry guys. The fact that Deep is a street dude, comes straight from being raised in Houston, where he was exposed to power house record label Rap-A-Lot records and their artists like Scarface and the Geto Boys, who ran Houston’s hip hop scene. On the flip side the Desi influences on the record come from Kamla Punjabi, who is also Deep’s label mate. Adding to both Deep and Kamla’s vision for their music is Chamkila, who was killed for saying certain things he shouldn’t have in India. With such varying degrees of influences, both Desi and mainstream, Deep ties together the genres effortlessly to create his own unique style. As Kamla and Deep were both raised in Houston where there isn’t necessarily a huge Desi community, they joined a tight knit crew of Punjabi’s known as OCP (Out Of Control Punjabi’s) based in Houston, Texas that reps Houston to the fullest. However, at the same time they also rep the Desi culture, hence the name OCP. Although they may not necessarily be considered a gang, do note if you mess with one of them, you’re messing with all of them! Deep is making strides to prove that Desi rappers are credible and can roll with the mainstream hip hop masses. We have proof of that as his singles have already been creating noise and have been played on mainstream stations such as 107.9 in Toronto, KBXX 97.9 the Box, and KPTY 104.9 in Houston, Texas. Most recently, he did a live radio interview on KRYC 105.9 FM, in Yuba City, California, which coincidently has a huge Punjabi community. Having already gone mainstream, this dirty South/Urban Desi, genre bending rapper is set to take on the masses of hip hop peeps that know true talent when they hear it, whether it’s black, white or brown. Cop The HOT New Album Right Here From the iTunes Store!!! Go Deeper at Deep's Artist Page