Himesh Reshammiya likes to promote things differently and in style. The singer-composer-actor launched the music for his latest film "Radio" last weekend at the famous Lalbaugcha Raja Ganpati Mandal in Mumbai.  Himesh, Bhushan Kumar, Prashant Pandey of Radio Mirchi, and the entire cast and crew all attended the event.

"Goddess Saraswati has blessed me with superb tunes and Lord Ganeshji has given me the opportunity to launch my film Radio's music at his doorstep. It is a very happy moment for me and truly a lifetime experience," Himesh said about his latest venture.

Himesh plays a character named Vivaan alongside Sonal Sehgal and Shenaz Treasurywala. The film is produced by Ravi Agarwal and written and directed by Ishaan Trivedi.

The soundtrack to "Radio" features two of Himesh Reshammiya's distinct voices - his popular nasal voice and the middle octave base voice. The song "Mann Ka Radio," which shows Himesh in a new short hairdo has already caught on big time. Let's just hope that "Radio" proves to be a real musical experience for Himesh's fans.

Do you guys think "Radio" will become a big hit? Check out the video above and drop your comments below.