A new song by Black Eyed Peas frontman Will.i.am written for the Global Call to Action against Poverty (GCAP) called 'In my name', was launched on September 26th at a star-studded event in New York featuring dignitaries, celebrities and activists including UN Secretary General Ban ki-Moon, Her Majesty Queen Rania of Jordan, Kristin Davis, Elle Macpherson, Mary Robinson, Ela Bhatt and Bollywood actor Rahul Bose. Prior to the launch of the song, Rahul Bose alongside activists, dignitaries and other Oxfam ambassadors including Kristin Davis and Angelique Kidjo signed his name on a pledge wall outside the UN building before addressing the crowds and the media.