iTunes Goes Bollywood!

March 13 2009 11:55 PST

By: Mufsin Mahbub

Bollywood has given a lot of albums to the itunes store for a few years, but here’s the thing. Why hasn't a commercial been made in iTunes using Bollywood songs? Well now, the dream has become reality because recently, itunes has made an ad with bollywood music as the background and topic.

Most of the itunes ads used music from artists in the West like Coldplay and the Ting Tings. Well, now the world has woken up to Bollywood thanks to A.R. Rahman's music in Slumdog Millionaire and people are demanding more music from India. Even Bollywood lovers would love to see some Bollywood flavor in the itunes ads.

itunes has already made the ad featuring dancers dressed up within the green screen, performing classical Bharat Natyam, Kathak, Indian folk, Hip Hop, and a modern Bollywood dance. It's kind of like watching the two leads in a Bollywood movie dancing and romancing to a song.

Yash Raj Films has given the rights of one of their songs to Apple so that they can use it in their video.

The song that is used in the video is no other than “Bachna Ae Haseeno” from the movie "Bachna Ae Haseeno" starring Ranbir Kapoor, Deepika Padukone, Minissha Lamba, and Bipasha Basu. The song and album is also available in the iTunes store.

Watch the video of this hyped up ad and give us your comments on it below.

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Comments (4)

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March 20, 2009 07:54 PST

wait, so is this gonna be like shown on tv, or is this just an online promotional thing? Has anyone seen it on tv?

March 14, 2009 21:29 PST

about time .. even tho i dont buy from itunes lol ... or buy at all haha

March 13, 2009 21:16 PST

reminds me of Penn Dhamaka's phillyfest intro video from a couple years ago. that one captured the diff sytles of dance. This one is very well done, big song this year too

March 13, 2009 20:59 PST

LMAO...that is so jokz!

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