Using an innovative approach to promote their film, the cast and crew of the upcoming "Wake Up Sid" launched a line of designer t-shirts last evening at a shopping mall in Mumbai. Stars Ranbir Kapoor, Konkana Sen Sharma and director Ayan Mukherjee were present at the event to interact with the audience, while models walked the runway displaying this new line of clothes. After the show, the stars of the film gave gift vouchers that included the Provogue t-shirts and CDs to some of the lucky winners of the "Provogue Wake Up Sid Contest." Check out these pics from the event and drop off your comments.

        Models show off t-shirts on the ramp                                                           "Wake Up Sid" cast

         "Wake Up Sid" cast hanging out                                                                            Close friends

Ranbir Kapoor signing gifts to fans