British Asian music producer Rishi Rich and Urban Desi songstress Veronica attended the first ever Desi Donors Bone Marrow and Blood Donor Recruitment Clinic on Sunday July 26th in Harrow, Middlesex, to join the Anthony Nolan Trust Register and National Blood Service Register.

Desi Donors recently launched on July 10th in the West Midlands. The organization held its first Bone Marrow and Blood Donor Recruitment Clinic with The Anthony Nolan Trust and National Blood Service, focusing on the South Asian and Asian community. Their goal is to spread awareness about the importance of donors. Hopefully, Rishi Rich and Veronica’s celebrity influence will make a powerful enough statement to help get this organization off the ground.

The talented Rishi Rich felt very proud to be a part of this movement. The facts are that there aren’t enough desi donors out there. With this movement, Desi Donors aim to change this and hope to run regular registration clinics such as this with the help of the Anthony Nolan Trust throughout the whole of the UK.

Rishi Rich said, “I really wanted to come and join today. I’m really proud to officially be on the register now as I know one day I could save someone’s life. People see us as just artists, but there’s more to us than that, we too have feelings and emotions and I really hope one day I can help save a life. There is such a lack of Asians on the register. It’s important people take influence of our involvement in Desi Donors and join the register themselves.”

Veronica has been a long time believer in humanitarian programs like this one and wanted to be a part of one for some time. She explains how she finally committed to her long time passion. “Ironically I thought some time back that I wanted to give blood, so I did my research online but for some reason or another I didn’t actually get round to it – but today I have because of Desi Donors and I feel great that I’m helping save peoples’ lives. I hope by me and Rishi joining today we can help raise awareness. The Asian community must realize that they have to support such causes, and be proud to look in the mirror one day and say, “I’m going to do this”.”

Well it looks like these celebs are certainly using their influence and fame for good. Hopefully, the Asian community will realize the importance of being donors.