By: Radhika Jit

When you think of a burger, the first thing that comes to mind is beef, (or turkey or veggie for all the non cow eaters) lettuce, tomatoes, sauce, etc. but sex is definitely not something that comes to mind!  But we all know the saying, "sex sells" and it seems like marketers everywhere are using that tactic to sell all kinds of products including burgers!  The burger company we're talking about is Hardee's and lucky for us, uber sexy model and 'Top Chef' host Padma Lakshmi is the one selling the burger along with a whole lot of sex appeal!

The gorgeous model is seen devouring a Western Bacon Thickburger complete with an all beef patty, bacon, cheese, spicy sauce and onion rings!  She's decked out in a flirty low cut summer dress showing off her ample décolletage, pulling up her skirt, and licking her fingers while sitting on a stoop on a hot summer day.  Alright, it's a blatant attempt to get our attention (or should we say men's attention) but we have to say it is pretty sexy!  What a way to get a red-blooded man's attention! 

But with a slim and trim figure like Padma's we can bet she definitely isn't eating a Western Bacon Thickburger very often!  How many want to bet that was probably one of the only times she's going to eat one? 

All that aside, we want to know what you guys think about Padma Lakshmi using her sex appeal to sell a burger.  Do you think the commercial is hot and that she was right in doing it, or do you think it was done in poor taste and that she shouldn't have done it?  Watch the Hardee's Western Bacon Thickburger commercial below and drop us a comment with your thoughts!