Heroes Project, India's premier media advocacy initiative, launched by socialite and businesswoman, Parmeshwar Godrej and Hollywood actor, Richard Gere to harness India's communication power launched the Heroes AIDS Force in Mumbai on World AIDS Day, December 1.
It's an initiative to promote awareness about HIV/AIDS. Filmmaker Karan Johar, actors Priyanka Chopra, John Abraham and fashion designer Manish Malhotra took part in the event. Karan Johar said, 'We as society's influencers need to bring a change in the way we regard people suffering from HIV/ AIDS and working with Mrs. Godrej at Heroes helps me achieve that in a relevant and emphatic way.' John Abraham felt that the Heroes Project in collaboration with the media has been successful in advocating the issues related to HIV/ AIDS. 'It is our duty to ensure that every man, woman and child with HIV/AIDS should get employment opportunities and essential medical aid,' he said.
Priyanka Chopra reflected this sentiment and said, 'The more vulnerable sections of society need our voices to draw attention to their issues. Initiatives like the Heroes AIDS Force are a great way of democratizing the battle against HIV/AIDS by involving the masses.'