Big FM 92.7 is getting an upgrade, and who better to represent the new music positioning "Chillax Hits" than one of the most popular artists in the music industry, Sonu Niigaam?

"Our association with him goes back a long way, right since the inception of BIG 92.7 FM and he was the most natural choice for our brand ambassador. Sonu has offered the country some of the best Chillax Hits and has earned the respect and love of not just people in India, but from Indian's across the world," said BIG 92.7 FM Chief Operating Officer Tarun Katial.

Sonu’s duties as brand ambassador for "Chillax Hits" include participating in a campaign on radio, outdoor, television, online, mobile and print media.

And with a new endorsement deal comes a whole new look! Sonu attended the launch event looking smooth in a sleek, white suit and matching scarf.

He had this to say about his new venture:  "The intrinsic value of any genre of music is to relax the listener. Relaxing is a therapeutic act, and Music is the Healer. With stress levels on the rise, "Chillax Healing" is the need of the hour. I look forward to a long lasting music association with BIG 92.7 FM."

Well Sonu Niigaam sure looked relaxed to us in his new sleek look. What do you think? Drop us a line.