It is that time of the year again when the industry kicks off one of the biggest events for the Urban Desi scene!  The UK AMA had its 2010 kick off bash in style this past Wednesday October 28th!  From the guest list which included Urban Desi royalty such as The Sona Family and Mumzy Stranger to the host for the night BBC's Bobby Friction, the event was full of hints on what to expect from the awards show next year.   Bobby Friction will serve as the MC for the 2010 UK AMA which will be held in March.  Friction said of the show, "The profile of the UK AMA's has risen in tandem with the rise of British Asian artists. This is the perfect platform to promote Asian music and the achievements of Asian artists in the UK and tonight we have seen performances from the future of the industry."
 

The exclusive kickoff event was held in the heart of London's West End. Hosted by B4U music the Kick off brought in over 400 guests which included the hottest Urban Desi artists of the year.The glam night featured performances by Urban Desi stars, Kazz Kumar, Navin Kundra, Serese, Jaya and Roach Killa. This event marks the launch of the 2010 public nominations online.    This is just the beginning of the process as the next step is to announce the first phase of winners in Birmingham later this year.

With all the drama and surprises that went down during the UK AMA 2009 who knows what to expect for this one!  There is some tough competition for artists since many amazing albums came out this year.  Well only time will tell who the public considers to be worthy of the awards.  In the meantime drop your comments below and tell us who you are planning on voting for.  And check out photographs of the stars at event below. 

Kazz Kumar rocks out on stage!

Girl band Serese pose for the cameras

Navin Kundra serenades the crowd