Urban Desi artist Parichay's goal is not only to share his music with the world, but also to bring Urban Desi music onto the mainstream scene. Though Parichay's debut album "No Boundaries" did not hit shelves until the summer of 2009, he has been working on his musical career for ten years. Through the years, Parichay has seamlessly formulated…

Urban Desi artist Parichay's goal is not only to share his music with the world, but also to bring Urban Desi music onto the mainstream scene. Though Parichay's debut album "No Boundaries" did not hit shelves until the summer of 2009, he has been working on his musical career for ten years. Through the years, Parichay has seamlessly formulated his own sound that combines classical Hindi tunes with Hip Hop and R&B vibes.

Parichay's first two singles "Deewana Tera (She Makes me Crazy)" and "Kasam Se (I Swear)" were accompanied by slick videos that made it to both the radio charts and TV. With the success of his album's release in India in May, Parichay strived to take his album international with a digital release.

Three more singles were released after the "No Boundaries'' worldwide release and crowds wanted more! Parichay is now an international artist as his album is available around the globe. He is plugged into social networking and is breaking boundaries there too. As many other artists, Parichay is an active user of twitter and facebook, but he also prides himself in being the first Urban Desi artist with an iPhone application. The application was created to give all subscribers and fans an inside look at Parichay's career. It offers exclusives of his work, information about upcoming events, and contact with the star himself.

Parichay has just signed with the U.K. based group Big Drama Entertainment, taking his career to a whole new level. He is working with producer Surinder Rattan as well as Roach Killa and Joga. Parichay left his hometown Toronto, Canada and headed to the U.K. to promote the release of new tracks early 2010.

From his early collaborations with Roach Killa and Blitzkrieg, to the international release of his album "No Boundaries," Parichay continues to prove to the world that there are no boundaries and there is no stopping him. His phone app shows ingenuity and his music portrays a unique style; Parichay is an artist with dreams and ambitions.