With the powerhouse that these genres of music have become we know that our users are intrigued by news around it, so not only do we provide you with the daily low-down on what is going on, we also bring you exclusive insight around the artists and their music that no other outlet can offer.

By introducing these artists to Desi culture and by hooking them up with hot collaborations, we not only bring these music styles from the West to the East, we also provide you with unique content. Fusion in these genres is one if the exclusivities that we have when we bring you news on these artists and their work. We know that after learning about these performers you want to know when they come out to South Asia and we are the first ones to tell you when they will be there and what they will be up to!

We also provide you with one-on-one interviews and exclusive insight that these celebrities will only share with our users. We give you information about these artists beyond the music. From fashion to intimate details about their career and lives, we provide a 360 degree look at the hottest hip-hop and R&B artists of this generation.

Our channel always provides users with brand new music videos and tracks that we know you will love. At times we will even treat our audience to premieres of songs and music videos!