Aladin

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2009-10-30 00:00:00

Sujoy Ghosh's latest film "Aladin" is a fantasy flick. Set in the year 2007, the film is based on the fantasy version from the book "One Thousand and One Nights" which was later turned into the Disney hit, "Aladdin." Ritesh Deshmukh plays the role of Aladdin while Amitabh Bachchan plays the role of the Genie. Also in the film is Sanjay Dutt, Juhi Chawla, Sameera Reddy, and Jackie Fernandez.

Eros International will be using their branch of EyeQube Studios to work on the major visual effects that will be in the film. CEO of EyeQube, Charles Darby, has been in the industry for over 14 years and has worked on visual effects for over 47 films. The FX giant has added his expertise to The Matrix, Titanic, and the Fifth Element. According to Darby, there are 1,500 visual effects going into "Aladin." The film will show a 3D computer generated city with over 3,000 houses.

Eros has much confidence in the film. After seeing a first cut of the film, they have decided to give the green light on a sequel. According to the president of Eros International, Sunil Lulla, "I am confident with Aladin, we have a Hindi film for a global audience. It is going to be a complete family entertainer with universal appeal as there is a little something for everyone - lots of magic and fantasy for the kids along with action adventure and romance for the youth. Adding to that, the film guarantees some of the best and most complex visual effects seen in Indian cinema, hence the sequel will be a bigger challenge with higher expectations."

Music is done by Vishal-Shekar and Amitabh Bachchan offers some vocals along with Sanjay Dutt. The film was in trouble after Eros lost money on their last major project, "Drona" and was reluctant to continue financing "Aladin."

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