The promotional events for the Bollywood film, 'Aa Dekhen Zara' are underway and one of them featured stars Bipasha Basu and Neil Nitin Mukesh.  Along for the ride for this event was band ADZ- The Rising.  ADZ is a band created by movie producer Viky Rajani in conjunction with Gaurav Dasgupta to promote 'Aa Dekhen Zara'.  ADZ will be going from numerous cities in India.  To help ADZ promote the movie Neil Nitin Mukesh will tag along for various club performances.

The band members of this sonic PR machine include Divendu Mukherjee the vocalist and drummer, keyboardist Roshan, female vocalist Shweta Vijay.  Shweta Vijay also happens to be Miss India earth from 2003 and the final member is guitarist Mizo.

The story behind "Aa Dekhen Zara" is Ray Acharya played by Neil Nitin Mukesh is a photographer trying to make ends meet.  He goes on to inherit a camera from his grandfather, but the camera does more than just take pictures.  The camera has some sort of power that affects his life in drastic ways.  This camera causes him to meet Simi, a rather alluring DJ played by Bipasha Basu.  Eventually Simi and Ray have to confront the dark side to reality.  In numerous interviews Neil Nitin Mukesh has persuaded people that they will be able to relate to the movie and its characters.

Luckily for you loyal readers at Desihits we just happen have video footage from one of the promotional events.  You will see both Neil Nitin Mukesh and Bipasha Basu talking about their roles and even some brief footage of the band.  Tell us what you think by dropping a comment in the comment box.