Shahrukh Khan

Shahrukh Khan started this trend a few years ago by endorsing on the brand Tag Heuer. This Italian company gave its release of the Monaco Limited Edition watch that Shahrukh Khan personally enjoyed endorsing. The picture of the ad was posted in Indian communities around New York and soon boosted the sales of these fine watches. He also endorsed the watch during the shooting of the 2006 hit 'Don'. He was the only Bollywood star to endorse this brand. This brand was worn by Hollywood celebrities like Leonardo DiCaprio and Tiger Woods.

Aamir Khan

Rival Aamir Khan also endorsed a watch brand called Titan which was created by India. It was followed recently by Amrita Rao who also endorsed this brand in a new collection called Raga Chocolat.

Abhishek & Aishwarya Rai Bachchan

Next was Bollywood couple Abhishek Bachchan and Aishwarya Rai Bachchan. Abhishek Bachchan became an ambassador in 2006 for the famous Omega Watches which are based in Switzerland. Omega has been famously worn by celebrities like Nicole Kidman, George Clooney, and featured in the James Bond movies. Abhishek was also the only Bollywood actor who endorsed this brand. Aishwarya Rai Bachchan endorsed a watch brand called Longines in 2007. She wanted to endorse companies that add a new dimension to their products.

Neil Nitin Mukesh & Preity Zinta

The latest celebrities who have recently endorsed a watch brand are Neil Nitin Mukesh and Preity Zinta. The brand of watches that they were endorsing was from an Italian brand called Morellato. The news was that the makers themselves came down to India to rope in this sensational actor for the reason that 'Neil has got the looks of an international star, and, with his stubble on, he looks rugged.' Insiders say that the said the brand was particularly looking for the tough look, and that's exactly the reason they did not settle with any chocolate boy Bollywood star, as they wanted to maintain brand image in an international market also. The brand wanted to show some chemistry in their ads which was the reason why Preity Zinta was added to pose with Neil for the ad. We may not be able to see them together on screen, but it was nice to see their chemistry for this one-of-a-kind ad.