Salman Khan definitely lives on his own terms. While his co-stars (including his brothers Arbaaz and Sohail Khan, Sharman Joshi and Amrita Arora) are going the extra mile to see that their next movie ‘Hello’ gets enough publicity, Salman simply refuses to do so. Not even his own brother-in-law and director of the movie, Atul Agnihotri, can make the man change his mind. The superstar has refused to go out of his way to promote the film.

According to Salman, the audience can judge by the trailers of the movie whether they want to watch the film or not. "I don't want to give myself unnecessary publicity the way others do when their film is being released," says Salman.

An industry insider reveals that no producer or director, no matter how famous he is, can dictate terms to Salman. "Everyone is just so scared of him," says the source.